When it comes to social media and branding, generating engagement and making an impact on our audience is essential. A key element to aid in the success of social content and the impact it has on your target audience is by keeping your visuals consistent and brand aware.
Studies have shown that our society is heavily persuaded by visual stimulation. Good visuals have become a necessity to maintaining a concrete brand message and keeping a constant line of communication open between brands and audiences.
We’ve learned how important it is for brands to establish a consistent brand image that audiences can routinely begin to recognize and appreciate as they scroll through their social feeds.
A great way to establish a visual narrative of your brand across all social platforms is to start with drafting your concept. Once you have that down, you should move along to determine if your visual follows basic design principles:
- Be sure that the text chosen for your graphic, is easy to read. Many overlook this step for fonts that they find appealing. Don’t do this. Choose a typeface that your audience can easily decipher.
- Visual Hierarchy
- This instructs the user on how to read the content by differentiating the elements needed for the graphic: like type size, color or other artistic elements.
- Be sure that you are cognizant of the color choices in your social graphic. Colors have been proven to influence how we digest certain visuals and what moods we associate them with.
- Dependent upon the tone of your graphic and its messaging, the typography you choose to further that message is also significant. Type can convey different ideas or moods to audiences, so it’s important to choose the type you want wisely.
By striving to maintain a recognizable approach to your social graphics, you leverage your visuals to reinforce and elevate your story with audiences. Additional sustainable habits include using the company logo, colors, and type to brand your content as you craft your posts.
Remember, consistency registers the most with people and will create a new connection between your brand and its constituents.
So, next time you sit down to create a social media graphic, create a checklist of the necessary components for a successful and brand aware graphic. From there, you’ll be much closer to meeting the objectives you conceptualized.
Want to learn more? Join our conversation by tweeting us @DEVENEYMKTG.
As technology becomes more and more prevalent in our everyday lives, it is important for us to learn the differences between new computer systems and the ways in which they can be used to capture value. All too often, businesses will adjust to and learn to implement only one kind of technology, just for another newer and preferred platform to come along and force them to start this process all over again. Marketers need to be consistently looking to the future and staying up to date on these innovations in order to determine the most practical applications for their companies.
There are three types of technology that we as marketers will be using more frequently (and much sooner than you may think):
- Augmented Reality (AR) involves virtual enhancement of a real-world environment. AR systems identify existing objects and conditions, and then augment them with superimposed, computer-generated imagery. AR includes technology like Snapchat filters, the Uber app and Pokémon Go.
- Virtual Reality (VR) uses an interactive, artificial world to suspend doubt in the user. VR systems combine software and hardware to create some degree of immersion and sensory feedback. Most video games involve some level of VR immersion.
- Artificial Intelligence (AI) adds adaptive learning and/or intelligence to computers so that performance is improved. Computers with AI capabilities can learn from experience, adjust to new inputs and perform some human-like tasks using data collection and storage. AI encompasses anything from smart speakers to self-driving cars.
But how do we use this information to create competitive advantage?
The increasing accessibility of information through social media—and internet usage in general—has opened the door for many companies looking to differentiate their offerings through personalization.
- Augmenting Customer Realities: By tailoring your company’s products or services for use on AR equipped platforms, customers will be able to view your offering in their physical environment. Ikea’s “Ikea Place” app does this particularly well, allowing customers to preview furniture wherever they plan to place it in their homes.
- Using the Past to Inform the Future: Data collected by retailers about customers’ historical information from past purchases can be used to create deeper engagement at home or in-store. Companies will be able to suggest and possibly even predict future purchase decisions with the use of AI.
- Increasing Interest through Interaction: Consumers are becoming less and less interested by traditional advertising in mass markets. It is no longer enough for brands to include a prominent celebrity or an adorable animal in their ad. Advertisements through VR platforms will allow for seemingly real user-product interaction and will likely be more successful in influencing purchase decisions in the coming years.
How will your brand use these tools to capture value for your audience? Tell us how by tweeting us @DEVENEYMKTG
As public relations professionals, we have a number of tools at our disposal- these items make our business lives easier as we strive to deliver on the objectives set forth for our brands each year. One tool that is often overlooked and sometimes considered unnecessary is media training. Often, media training is not something that comes to mind for a business until absolutely necessary.
Media training IS necessary. Today, business leaders are expected to have the ability to easily navigate a media encounter- at times it is even considered a job requisite. But speaking to the media is not a skill that comes natural to most people, it’s a skill that needs to be practiced and honed.
DEVENEY offers a media training that is best-in-class and covers a variety of methodology including interview simulations with a journalist and film crew. The DEVENEY method teaches attendees how to control an interview, stay on message, utilize body language effectively and avoid the pitfalls of an overly inquisitive reporter. Our training sessions are uniquely tailored to your business needs and we work in conjunction with your team to specifically target each spokesperson’s strengths and weaknesses in communicating key messages to the media.
Other distinctive DEVENEY techniques include methods of messaging recall, weak language to avoid and tips for live interviews. After working through several media encounter simulations, trainees leave with a comprehensive binder of best-practices and tips, to encourage continued practice and improvement. We like to say that POISE comes with PRACTICE and our ultimate goal is to make training effective and efficient for you and your team.
Think that media training might be right for your business or organization? Get in touch with us at @DEVENEYMKTG