Our Process

Brand loyalty isn’t a given. It’s earned. We look at your goals and objectives and then create a customized, targeted and measurable strategy for each one, leveraging a blend of the right tactics to maximize your reach.

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Immersion & Discovery

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Strategic Planning

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Implementation

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Evaluation

Our Leadership

Our leadership team brings deep experience across a spectrum of communications and believes in a hands-on approach with clients.

John Deveney

President

ABC, APR, Fellow PRSA, IABC Fellow

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John Deveney

President

ABC, APR, Fellow PRSA, IABC Fellow

John Deveney is not only DEVENEY’s president and founder; he’s a national leader in travel and tourism, known for some of the industry’s best campaigns, results and counsel in strategic marketing and communication. A New Orleans native, John attended Loyola University New Orleans, first graduating in 1988 (later returning for a master’s degree in mass communication).

In November 1996, John left his position at a growing public relations agency to forge a new path. His own. In opening DEVENEY, John created a new approach to professional communication, specializing in the areas of crisis, healthcare, tourism and hospitality. In his time here, John has led on-site communications during the aftermath of hurricanes Katrina and Rita, managing more than $400 million in media scrutiny in war-like conditions. For his efforts, John received his twelfth IABC Gold Quill and was named PR News’ “Agency Executive of the Year” in 2006. He also led Louisiana’s Department of Culture, Recreation and Tourism through the BP oil spill nightmare, reshaping public perception and preserving the state’s $9.4 billion tourism industry.

When he’s not winning industry awards or speaking internationally, John enjoys working out hard at the gym and the dinner table and has trouble deciding between shrimp, oyster or soft shell when it comes to po’boys.

Carrie Pavlick

Partner

APR

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Carrie Pavlick

Partner

APR

Carrie is a partner at DEVENEY. She has over 15 years of strategic marketing and communications experience, working primarily with the hospitality and tourism industry. She has been recognized nationally as a Top Women in PR by PR News – a national leader in the PR community – for her industry leading initiatives and bold advances in the communications field.

Carrie has led strategic planning, campaign development and executive trainings for top national brands, including AFLAC, Allegiant Air, Ruth’s Chris Steak House, Waldorf Astoria Hotels & Resorts, Hard Rock International, Chef Emeril Lagasse, New Orleans Hornets, Caesars Entertainment, Delaware North and more.

Her work over the years, including serving as lead for New Orleans’ tourism agency – generating $7 billion in economic impact – and guiding a century-old restaurant to their first James Beard Award, have earned her recognition as a PR News’ Agency Awe Professional, PR Practitioner of the Year by Public Relations Association of Louisiana and Individual Award of Excellence by Public Relations Society of America. She has the experience and expertise to create targeted, local campaigns or provide effective counsel to large, national brands, with a proven return on investment.

Carrie is APR certified and has been designated as a Senior Practitioner by Southern Public Relations Federation. She graduated with a B.A. in mass communication, with a concentration in journalism, from Louisiana State University. She is proud to call New Orleans home and resides in the Garden District with her husband from which they enjoy all of the culturally rich experiences New Orleans has to offer.

Our Clients

If a person is known by the company they keep, our client roster speaks for itself. These are just some of the brands we’ve worked with.

Our Services

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Public Relations

Research

Strategic Planning

Media Pitching and Coordination

Influencer Engagement

Speaker Training

Media Training

Monitoring and Reporting

Special Events

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Advertising & Creative

Brand Strategy and Planning

Creative Ideation

Copywriting

Art Direction/Graphic Design

Content Creation

Broadcast, Video and Print Production

Media Planning and Placement

Monitoring, Reporting and Analytics

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Digital

Social Media Management

Search Engine Optimization

Web Design and Development

Content Marketing

  • Email Marketing
  • Website Copywriting
  • Blogging
  • Photography
  • Video

Paid Search

Influencer Marketing

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Crisis

Research

Counsel and Support

Strategy Development and Implementation

Key Message Development

Media Management

Interview Preparation

Monitoring and Reporting (Social and Traditional Media)

Leveraging Third Party Advocates

Crisis Mitigation

Press Conference Coordination

Cooperation with Legal Team

Interested in joining the DEVENEY team?

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