When it comes to social media and branding, generating engagement and making an impact on our audience is essential. A key element to aid in the success of social content and the impact it has on your target audience is by keeping your visuals consistent and brand aware.
Studies have shown that our society is heavily persuaded by visual stimulation. Good visuals have become a necessity to maintaining a concrete brand message and keeping a constant line of communication open between brands and audiences.
We’ve learned how important it is for brands to establish a consistent brand image that audiences can routinely begin to recognize and appreciate as they scroll through their social feeds.
A great way to establish a visual narrative of your brand across all social platforms is to start with drafting your concept. Once you have that down, you should move along to determine if your visual follows basic design principles:
- Be sure that the text chosen for your graphic, is easy to read. Many overlook this step for fonts that they find appealing. Don’t do this. Choose a typeface that your audience can easily decipher.
- Visual Hierarchy
- This instructs the user on how to read the content by differentiating the elements needed for the graphic: like type size, color or other artistic elements.
- Be sure that you are cognizant of the color choices in your social graphic. Colors have been proven to influence how we digest certain visuals and what moods we associate them with.
- Dependent upon the tone of your graphic and its messaging, the typography you choose to further that message is also significant. Type can convey different ideas or moods to audiences, so it’s important to choose the type you want wisely.
By striving to maintain a recognizable approach to your social graphics, you leverage your visuals to reinforce and elevate your story with audiences. Additional sustainable habits include using the company logo, colors, and type to brand your content as you craft your posts.
Remember, consistency registers the most with people and will create a new connection between your brand and its constituents.
So, next time you sit down to create a social media graphic, create a checklist of the necessary components for a successful and brand aware graphic. From there, you’ll be much closer to meeting the objectives you conceptualized.
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