WE CONTINUE TO MAKE IT HAPPEN

In our latest one-minute and nine-second video, DEVENEY showcases some of our latest and greatest work within the our award-winning LifeStyle practice area.

Whether it be for travel and tourism, hotel and hospitality, food and beverage, we strive to make our clients top of mind across the nation.

DEVENEY has continued to shine against the odds – targeting the highly sought-after millennials into the conversation, incorporating social media influencers, Snapchat filters and ads while continuing to foster our traditional media connections along the way.

In the world of overinfluence, we have been charged with standing out, but not losing the authenticity of our clients through our efforts. For example, Windsor Court is a local New Orleans luxury hotel, and offered a Royal Wedding Weekend Getaway for those who couldn’t make it across the pond to Windsor Castle for the Prince Harry and Meghan Markle’s nuptials. Additionally, since the hotel is pet-friendly, we coordinated and hosted a local New Orleans mini pig influencer (that’s right – I said pig) My Best Friend Hank to enjoy the amenities at Windsor Court. You can even see the cute snapchat filter we designed and implemented for a meet and greet with the pig around :55 in the video.

We’ve talked about this until we’re blue in the face – this is the age of experiences. Searching for the best photo-op to post on Insta-stories or feeds. How can my trip to Iceland be better than my millennial friend or blogger/influencer? DEVENEY strives for just that by curating top-notch creative content that tells stories here in New Orleans and beyond. And we want to do it for you.

Like what you see and want to learn more? Ask us anything on Twitter using #DEVchat or @DEVENEYMKTG.

THE ART OF DELEGATING

Yes, there really is an art to delegating.

The very definition of delegating is “assigning the responsibility or authority to another person to carry out specific duties.” It is one of the core concepts of management leadership. However, just the thought of delegating is stressful, and most people struggle with the idea of giving up control on a project. Just as in other aspects of business, there is a process and procedure you should use to help you delegate effectively.

Delegating is an opportunity to remove a project or task from your plate so that you can focus on other more pertinent tasks and improve your management skills. By assigning the task or project to another colleague, you are essentially giving them an opportunity to grow and further develop new skills, which helps build an engaged, efficient team.

Assessing Your Team

When considering projects/assignments to delegate, first you should consider your team. It is important to select a team member who has appropriate strengths and skills as well as capacity to handle the assignment. Other things to consider: Is this a one-time project or will it be a recurring task?  Does this team member have the time to dedicate to the task?

Assign and Empower

Once you have identified the team member, be sure to set up a kick-off meeting to discuss the project. Provide all background, discuss the roles and responsibilities and set expectations. Be sure to communicate the objectives, goals, budget and deadlines. Setting up a regular time to meet to check in on your team member’s progress is also a great way to stay in the loop and provide feedback without micromanaging.

Do’s & Don’ts of Delegating:

DO:

  • Share key priorities so your team knows what’s most important
  • Clarify expectations by communicating essential information about the project
  • Provide complete instructions
  • Give your team members the support they need to leverage YOU better
  • Be patient. Let others learn and grow
  • Be clear about your team’s level of authority
  • Check on progress
  • Show recognition

DON’T:

  • Expect people to read your mind
  • Give “drive-by” delegations
  • Underestimate the time it takes to do things
  • Micromanage
  • Underestimate your team’s capabilities
  • Get discouraged if your team asks you for advice
  • Look for perfection

 

A final piece of advice: “Don’t tell people how to do things, tell them what to do and let them surprise you with their results.” – George S. Patton

Do you have a proven method of delegating? Join us in the discussion and tweet us @DEVENEYMKTG

 

 

 

 

CURATING A CAREER PATH: MY SHADOW ASSOCIATE EXPERIENCE AT DEVENEY

As a New Orleans native and rising junior at the University of Southern California, I felt like I had experienced it all. From L.A. to LA, I have spent my college career in a persistent pursuit of determining what exactly my professional life was going to be. With internships that ran me through a multi-industry gauntlet (international Fashion PR Houses, celebrity stylists and social media startups), I had grown confident that I knew exactly what I wanted to do: visual branding.

This past month I had the opportunity to be join DEVENEY as a Shadow Associate, working with and learning from each of the departments – Digital, Creative/Advertising and PR.

First, I worked within the Digital team. I was blown away by the breadth of platforms, and both the amount and intricacy of platform usage itself. I was blown away by the breadth of platforms, and both the amount and intricacy of platform usage itself.

Second, I worked within the Creative team. I was tasked with gathering logos of companies that the Creative team was working on creating. They even trusted me with finding a stock image to be manipulated by the team for the main image for the quarterly report. Through hands on experience, I truly learned the creative process that goes into developing content.

Finally, I worked within the PR team, where I was brought into the immersive and fast paced world of crisis control. I learned about the importance, and delicate balance, of customer and client relations, as well as the multiple avenues through which brands maintain and craft their images and personalities.

At the end of each day, I found myself questioning more and more what exactly I had originally meant when I said that I was interested in visual branding. As consumers, everything that we see is a communicated message, intentional or not. To be able to curate that message is complicated, nuanced, empowering, and all together the industry of PR and Marketing. Every department approaches communicating information visually in its own way, whether it’s an enticing Instagram with the Digital Team, a strong logo with the Creative Team, or developing a strategic campaign with the PR Team.

Being a Shadow Associate at DEVENEY allowed me to immerse myself in an industry in which you can only learn through participation. I am able to leave this program with both a greater understanding of self and the expansive world that is visual branding. My only regret? That I didn’t apply to be a full Associate and Summer Scholar programs. If you have any interest in the advertising, digital, public relations and/or overall marketing field, make sure to apply by the end of July for consideration this fall. Taking charge of your career through gaining new experiences is truly the best way to curate it.