On April 20, 2010, the explosion of the Deepwater Horizon oil rig in the Gulf of Mexico led to a gushing oil leak that threatened the economy, environment and culture of Louisiana and the Gulf Coast. By July 15, the leak was capped, but the polluted perceptions continued to decimate Louisiana’s $9.4 billion tourism industry.
DEVENEY developed and implemented Louisiana Office of Tourism’s response to the crisis. Concerns spanned safety, economic impact, threat to tourism and false perceptions. From reactive to proactive, positive media relations and strategic partnerships and events, DEVENEY successfully re-established the state as a leading destination.