POST-DISASTER ANALYSIS IN BRAND RESTORATION

John Deveney | ABC, APR, FELLOW PRSA, IABC FELLOW
President
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Everyone in Louisiana learned quite a few new lessons after the BP Oil Spill and Katrina; our silver-lined cloud was that we refined our own process for crisis management. With the pressure of a tourism-based economy on the line, DEVENEY was charged with quickly repairing Louisiana’s tourism industry. It was this research-driven approach to crisis management that allowed us to know exactly where to focus our media efforts in the following months. DEVENEY prides itself on having a comprehensive and diverse portfolio of research resources at the ready when developing a media strategy. And this was no different.

And now, when our fellow Louisianans are recovering from recent flood devastation, this topic seemed particularly relevant again. So what should your comprehensive research plan include?

Have any other research sources you use during a disaster? Tweet us @DEVENEYMKTG and let us know.

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