Two years ago, LCMC Health was relatively unknown with little brand awareness. DEVENEY helped us become one of the major health care systems in the Gulf South. DEVENEY did more than create our brand voice, logo, website and social media tactics. They developed a strategic engagement plan that encompassed everything from public relations to advertising, helping us gain brand recognition faster than expected.
When I look back on the journey of our marketing successes, I realize it has a lot to do with the work DEVENEY created on our behalf. For me, John Deveney has become more than a partner, he’s a trusted advisor. We trust their team for every aspect of our brand identity – how we communicate, how we engage with our audiences and even how we convey our brand message to the media. DEVENEY has been there for each of our hospitals and CEOs, in good times, in times of crisis and in helping us look toward the future.
Everything DEVENEY has done for our facilities (Children’s Hospital, West Jefferson Medical Center, University Medical Center New Orleans (UMC), New Orleans East Hospital, Crescent City Surgical Center and Touro) is helping us change health care for the better in our region. Even in the wake of crises, DEVENEY has been able to refocus the community and media’s attention to the strengths and success of our caregivers and facilities—letting us get back to our bottom line focus: the best care for the communites we serve.
People deserve better health care. In fact, they demand it. Our hospitals, our doctors, our nurses, our technicians and staff have one end goal: to provide comprehensive health care that’s focused on healing the patient inside and out.
DEVENEY has been there for each of our hospitals.
When UMC (a $1.1 billion medical facility) opened in the summer of 2015, DEVENEY created a robust, strategic engagement plan that garnered millions of dollars in media coverage and impressions statewide and nationally. The website and TV campaign, combined with social tactics, direct mail, brochures and more, not only increased Emergency Department visits, they also helped UMC navigate challenges we faced leading up to the launch. They helped us align with politicians and government agencies, as well as helped UMC work with our academic partners, LSU Health Science Center and Tulane University School of Medicine, both teaching hospitals.
Another example of DEVENEY’s strategic capabilities when it comes to brand engagement can be seen in the campaign they created for Children’s Hospital, “When I Grow.” This campaign helped re-solidify Children’s Hospital as the hospital of choice for children in our region and around the state. “When I Grow” incorporated public relations, traditional advertising and social media, engaging everyone from moms and dads to grandparents and Children’s Hospital staff. The work was well received by all and earned numerous awards locally and nationally.
DEVENEY is a true marketing partner in every sense of the word.