During a recent tourism conference in Lake Charles, our team learned some valuable information about travel trends. Here’s a snapshot of some of the trends we discussed:
Multi-Generational travel is THE top travel trend in 2018. Families are traveling together to share in vacation experiences with their children and grandchildren. These trips range from revisiting destinations that they visited previously but may also include inclusive experiences such as cruises and European destinations to mark significant milestones. Family members are great companions and parents often foot the bill for Gen Y/Z. This trend has been huge so far in 2018 and we predict it will continue to grow.
U.S. News & World Report names the Skip-Gen travel as THE trend to watch in 2018. This trend comes with plenty of benefits for each generation, including the one NOT on the trip. Baby boomer grandparents are taking the grandkids on vacation while mom and dad work or have a break from the kids. Since most baby boomers are either retired or may have acquired more vacation days these trips serve as an opportunity to bond and plan trips that create special memories. This allows millennial or Gen Y/Z parents to have their own vacation or allow them to work while the grandparents take the grandkids on a trip during a holiday break from school. Deciding on a destination that is the right fit for both grandparents and grandkids can be a bit tricky, but theme parks, guided tours, and cruises are popular choices as they provide planned activities, meals and lots of entertainment.
Business leisure travel, “bleisure” trend is on the rise. Simply put, this is when individuals traveling for business extend their trips by adding leisure nights extending their stay. According to research by Expedia/Luth Research in the “2018 Profile of the American Bleisure Traveler,” bleisure travelers add leisure to nearly half of their business trips within the U.S. Forty-three percent of the bleisure travelers are attending conferences/conventions or attending client meetings. These bleisure travelers often consider the destination and research cities with great sightseeing locations. Some of the activities bleisure travelers are looking to experience are beaches, restaurants, culture/museums, and weather (for those traveling from colder weather locales).
Are you marketing to any of these audiences? Join us in the discussion and tweet us @DEVENEYMKTG.