If those who live in New Orleans didn’t participate in the Super Bowl blackout, then they probably just watched for the advertisements and let’s be honest, who doesn’t love a good Super Bowl ad? Companies pull out their best and most outlandish ideas to curate hilarious, moving and down right entertaining advertisements. This year we asked the DEVENEY team for their take on which Super Bowl LIII ad was their favorite and why they loved it.
I vote Budweiser. Because Dylan, dog, Clydesdales and wind power.
I loved the Doritos spot with Chance the Rapper and the Backstreet Boys. Such an unexpected but fun celebrity combination that I think really plays to the brand’s target audience. It makes me want to get up and dance with a tagline that’s catchy and fresh.
I also loved the Doritos ad. Using the Backstreet Boys and Chance the Rapper to represent an old crowd favorite flavor turned into a new spicy flavor worked well. They use relevant artists and hit a large target audience.
I think the Stella ad was awesome – also found one for Expensify with 2 Chains and Adam Scott from Parks and Rec that was cool. I think they both did a great job casting.
The Michelob Ultra ad was pure genius. Combining celebrity, trends (ASMR) and travel will hit their target audience of millennials right in the core.
I like Pepsi’s “More than OK,” ad. It mixes pop culture with humor and features a “something for everyone” cast.
LEBOWSKI! – Based off this answer, we’d say Anne votes Stella for the win.
I also vote for the Stella Artois ad with Carrie Bradshaw and The Dude. The celebrity usage is brilliant because it brings back two beloved characters that appeal to the love of Sex and the City and Big Lebowski absurdity simultaneously. I guess they were successful in targeting MY demographic…
Some honorable mentions of the vote are Amazon’s spot, T-Mobile and Bubly. It’s easy to say this year we had some interesting advertisements come out of the works, (did anyone see the Skittles musical?) all of which used humor, pop culture or the right celebrities to stand out and be remembered as one of the top Super Bowl LIII commercials.