Social media is making a big impact in the health care field, but when it comes to hospitals, there’s no one-size-fits-all approach. The techniques that work in other industries don’t always translate to the medical field. Here are some tips on how DEVENEY can make social media work for your hospital.
1. Be mindful of interacting with customers.
It’s important for all of the health care professionals in your network to understand what is and isn’t okay when it comes to speaking with patients over social media. Our DEVENEY team can help you draft and implement a social media policy that will protect patients’ privacy and create guidelines to help employees understand whether it’s appropriate to friend, follow or otherwise communicate with patients outside of work.
2. Monitor feedback closely.
In today’s world of instant feedback, it’s easier than ever to gauge public perception of your brand. When it comes to a hospital, it’s crucial to maintain an honest and dependable image to attract potential patients. At DEVENEY, we monitor your accounts to quickly answer complaints and interpret your analytics to help you understand how your hospital is being viewed.
3. Create engaging content.
More people than ever are turning to social media for medical advice. This is an unprecedented opportunity to build good will for your brand within the community. At DEVENEY, we can help you create compelling content – using hashtags, pictures, videos and infographics – to capture the attention of your audience and make a long-lasting impression.
What are your thoughts on the relationship between hospitals and social media? Let us know by tweeting your ideas @DEVENEYMKTG.