DEVENEY is honored to have recently claimed first place in the TV Ad Campaign category of PR Daily’s 2016 Video Awards for “The Future of Healthcare is Here” campaign, created on behalf of University Medical Center New Orleans (UMC). The video successfully established and repositioned the new hospital as a leader in the health care industry.
“We are honored to be recognized by PR Daily for the video we produced on behalf of UMC,” said DEVENEY President John Deveney, ABC, APR, Fellow PRSA, IABC Fellow. “We are proud of the work we do for our clients, and it’s especially rewarding to receive positive feedback and honors from industry peers who recognize the quality of our efforts.”
The video, which featured interviews with doctors, residents and employees from across the organization, was created to provide a better understanding of the legacy of the hospital’s predecessor, Charity Hospital, and learn what the opening of UMC represents for patient care in the region. The video was an opportunity to brand the new hospital and introduce the community to the facility.
Congratulations to DEVENEY team members, including UMC account leads, Garick Giroir and Kate Fauquier!
Applaud the team on this honor by tweeting @DEVENEYMKTG.