With October being National Cyber Security Month and on the heels of the recent Equifax breach, personal information security is an issue that most consumers are all well too familiar with. As a population we’ve become increasingly reliant on digital and mobile technology- things that we previously did in-person, like banking, is now more frequently done on our mobile devices.
As consumers, we share our most private and personal information online and on our phones, so when a large breach occurs, like the issues that affected Target and Equifax, widespread sentiment towards these companies becomes unfavorable.
With cyber security breach more prevalent than ever, how can a brand successfully navigate the inevitable fallout often associated with diminished consumer confidence?
Security Audit & Tabletop Exercise
A comprehensive audit is often a good first step for brands dealing in secure information. Determining where vulnerabilities might lie is necessary for creating a strategic crisis plan unique to your business needs. A tabletop exercise will walk participants through a hypothetical cyber-attack and expose senior leadership to the types of damage and immediate decision making that is needed in the event of a real security problem.
Communication Response Strategy
Following the audit and table top exercise, a detailed response strategy is an essential tool to prepare yourself in the event of a breach. Elements might include a pre-planned customer response, internal communications, staffing plan, talking points, media releases and much more.
Finally, consider preparing senior leadership for any potential crisis. A media training will take spokespeople through interview simulations and prepare them for handling the press. Maximizing control in an interview and staying message driven are key skillsets to master when all eyes are on a brand.
While there are many considerations to take into account in the event of a cyber security breach, a proactive approach and preparedness are sure to provide a good first line of defense for any business.
Is your brand prepared in the event of a security breach? For more information on cyber security, tweet us @DEVENEYMKTG.