CURATING A CAREER PATH: MY SHADOW ASSOCIATE EXPERIENCE AT DEVENEY

Madeleine Moise
Shadow Associate
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As a New Orleans native and rising junior at the University of Southern California, I felt like I had experienced it all. From L.A. to LA, I have spent my college career in a persistent pursuit of determining what exactly my professional life was going to be. With internships that ran me through a multi-industry gauntlet (international Fashion PR Houses, celebrity stylists and social media startups), I had grown confident that I knew exactly what I wanted to do: visual branding.

This past month I had the opportunity to be join DEVENEY as a Shadow Associate, working with and learning from each of the departments – Digital, Creative/Advertising and PR.

First, I worked within the Digital team. I was blown away by the breadth of platforms, and both the amount and intricacy of platform usage itself. I was blown away by the breadth of platforms, and both the amount and intricacy of platform usage itself.

Second, I worked within the Creative team. I was tasked with gathering logos of companies that the Creative team was working on creating. They even trusted me with finding a stock image to be manipulated by the team for the main image for the quarterly report. Through hands on experience, I truly learned the creative process that goes into developing content.

Finally, I worked within the PR team, where I was brought into the immersive and fast paced world of crisis control. I learned about the importance, and delicate balance, of customer and client relations, as well as the multiple avenues through which brands maintain and craft their images and personalities.

At the end of each day, I found myself questioning more and more what exactly I had originally meant when I said that I was interested in visual branding. As consumers, everything that we see is a communicated message, intentional or not. To be able to curate that message is complicated, nuanced, empowering, and all together the industry of PR and Marketing. Every department approaches communicating information visually in its own way, whether it’s an enticing Instagram with the Digital Team, a strong logo with the Creative Team, or developing a strategic campaign with the PR Team.

Being a Shadow Associate at DEVENEY allowed me to immerse myself in an industry in which you can only learn through participation. I am able to leave this program with both a greater understanding of self and the expansive world that is visual branding. My only regret? That I didn’t apply to be a full Associate and Summer Scholar programs. If you have any interest in the advertising, digital, public relations and/or overall marketing field, make sure to apply by the end of July for consideration this fall. Taking charge of your career through gaining new experiences is truly the best way to curate it.

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