WINDSOR COURT HOTEL, 2017 SUMMER CAMPAIGN

Getting Heads in Beds During Slow Summer Months.

THE CATALYST.

To combat the slow shoulder season New Orleans always experiences in the sizzling summer months, DEVENEY was charged with implementing a summer campaign to increase room bookings at Windsor Court Hotel during this time of year.

THE GAME PLAN.

The strategy was three-fold: to maximize brand reinforcement to ultimately motivate the actual purchases. We used a multi-channel approach with integrated lists to make sure we were reaching our audience through targeted efforts, and reinforcing our message when needed. We also used this list technology to engage with those that were most likely to book.

THE WORK.

THE RESULTS.

  • 1,866,989 digital impressions and 2,717 clicks
  • 6 impressions per potential guest
  • 58% better engagement rate on the email, by achieving 26,326 unique opens with 2,284 clicks
  • 2nd engagement to interested potential guests

Awards.

Let's take the next steps and

Make It Happen