For the hotel's 30th anniversary, DEVENEY created a yearlong celebration for this important milestone. One of the culminating initiatives was timed with the annual lighting of their holiday tree.
THE GAME PLAN.
DEVENEY launched "30 Ways to Give Back" on Facebook. For 30 days, fans voted to nominate a nonprofit that would receive a $10,000 credit to the hotel for a special event. The anticipated announcement was made at the tree lighting.
30 nonprofit partners participated in the social media contest, leveraging each organization's audience.
72,000 impressions garnered.
5,000 new email addresses generated as part of the voting process.
DEVENEY is an internationally renowned engagement agency known for creating and implementing award-winning, strategic marketing solutions. Driven by results, DEVENEY uses research to create campaigns that open the dialogue between brands and their key stakeholders.
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