TRAVELOCITY

Nothing Beats Roaming Around New Orleans With A Gnome.

THE CATALYST.

As part of a national tour, Travelocity's Roaming Gnome visited New Orleans during the height of festival season.

THE GAME PLAN.

As the Gnome hit the city during one of the busiest times of year, DEVENEY was charged with garnering media coverage in the local market.

THE WORK.

THE RESULTS.

  • Earned the most media impressions than any other local market at over 11 million.
  • Featured across every medium in radio, TV, print and online.
  • Media captured the Roaming Gnome all around New Orleans, from Cabaret to Commander's Palace.

Awards.

Let's take the next steps and

Make It Happen