RUTH'S CHRIS STEAK HOUSE

This Is The House That Ruth Built. And The Work That Made All The Difference.

THE CATALYST.

In 1965, Ruth Fertel opened her first restaurant. Grounded in hard work and determination, Ruth built the empire that exists today. For the brand's 50th anniversary, DEVENEY developed a strategic plan aimed at telling the story behind the steakhouse, the name and its vivacious founder.

THE GAME PLAN.

We narrowed our focus to platforms aligned with Ruth's Chris' brand pillars: national culinary influencers and James Beard.

THE WORK.

THE RESULTS.

  • Secured a highly acclaimed dinner at the James Beard House.
  • Reached a social media audience of 4 million by bridging the gap between two key generational segments.
  • Enlisted three top national bloggers to create six blog posts depicting the brand’s 50-year history.
  • Booked national segment on CBS’s THE TALK, reaching 2.55 million viewers.

Awards.

Let's take the next steps and

Make It Happen