RUTH'S CHRIS STEAK HOUSE

15 Million Impressions For Each Grand Opening Proves Ruth's Rules.

THE CATALYST.

DEVENEY has been Ruth's Chris' national PR agency of record for over a decade. We build brand awareness for the half-century strong brand.

THE GAME PLAN.

From new market entry to creating a national Yelp program and earning international media coverage, DEVENEY leads all strategic planning efforts.

THE WORK.

THE RESULTS.

  • Branded as a Steak Cutting, each grand opening garners an average 15 million impressions.
  • Earned media include: Wall Street Journal, Today Show, New York Times, USA Today, Food & Wine and more.
  • Developed a nationwide program with Yelp, creating on-brand events with local market Yelp Elites in target cities.
  • Garnered 100% 5-out-of-5 star reviews during the event, visual assets and lasting relationships with a vital group of influencers.

Awards.

Let's take the next steps and

Make It Happen