PHRMA

30 States. 1.56 Billion Impressions.

THE CATALYST.

PhRMA was launching a nationwide campaign to elevate their image and reach organizational objectives.

THE GAME PLAN.

DEVENEY quickly became a valued partner and grew representation to all local market efforts across the country. We led strategic analysis and planning, media relations, message development, issues management, materials development and created the National Health PR Network.

THE WORK.

THE RESULTS.

  • 2,000 positive media placements.
  • $35 million in publicity value.
  • 1.45 billion reach.
  • 1.56 billion impressions.

Awards.

Let's take the next steps and

Make It Happen