PEOPLES HEALTH

The Strength Of A Tiger Meets The Wisdom Of The People.

THE CATALYST.

LSU Health and Peoples Health were launching the Center for Healthcare Advancement; a unique partnership, but one with the potential to define the way health care is delivered to Louisiana seniors and Peoples Health members in the future.

THE GAME PLAN.

DEVENEY created a brand identity and strategic marketing plan that united the two entities and positioned both as health care leaders.

THE WORK.

THE RESULTS.

  • Produced series of commercials featuring LSU's mascot, Mike the Tiger.
  • Developed brand messaging platform, website, creative and media plan, and produced award-winning television, radio, print and outdoor advertising campaign.

Awards.

Let's take the next steps and

Make It Happen