GOOGLE CULTURAL INSTITUTE

New Orleans Home To Arts And Culture Hot Bed.

THE CATALYST.

In the spring of 2016, Google launched its Cultural Institute in New Orleans at the New Orleans Museum of Art. DEVENEY was hired by Google to make a big local splash, in part to educate the local population on the search engine giant’s Arts & Culture initiative.

THE GAME PLAN.

In coordination with the opening event, DEVENEY was concepted and managed a press conference. Efforts included building the invitation list, ensuring target stakeholders – government, community, media, arts and culture enthusiasts and others – were in attendance. We developed all press materials and pitched the story to media outlets near and far.

THE WORK.

THE RESULTS.

  • 30 million media impressions
  • 95 media hits garnered
  • Published by World News Report and Associated Press, creating widespread coverage

Awards.

Let's take the next steps and

Make It Happen