CHILDREN'S MIRACLE NETWORK

682 Hits. And Each One Knocked It Out Of The Park.

THE CATALYST.

As part of the Children’s Miracle Network, Children’s Hospital hosts an annual telethon on the local NBC station. While the telethon can be credited with bringing in a sizeable amount of funds for the hospital, over the years there's been a notable missing key demographic: millennials.

THE GAME PLAN.

In order to capture the attention of younger donors, DEVENEY created an emotional, user-generated content social media sweepstakes. Called #MiracleADay, the campaign celebrated everyday miracles made possible through the care and attention of the staff at the hospital.

THE WORK.

THE RESULTS.

  • 1.9 million social media impressions.
  • 2,300 new fans and followers.
  • 18,150 shares on Facebook.
  • 76,000 in social reach.
  • 1.6 viral coefficient.

Awards.

Let's take the next steps and

Make It Happen