CHILDREN'S HOSPITAL NEW ORLEANS

60 YEARS OF HELPING KIDS BE ANYTHING THEY WANT TO BE – EVEN A KID.

THE CATALYST.

This was the hospital's first leap in 60 years into the world of advertising. The work needed to be bold, caring and showcase the brand's personality.

THE GAME PLAN.

DEVENEY orchestrated a touching TV commercial with original score, showcasing the softer side of caring for the lives of children while inspiring hope for a healthier future.

THE WORK.

THE RESULTS.

  • 97.9% of the target audience viewed the commercial.
  • Spot ran 9.3 times daily, resulting in a total of 1,116 TV spots aired – plus, radio.
  • Leveraged video footage for a social media campaign and media relations.

Awards.

Let's take the next steps and

Make It Happen