Windsor Court Hotel.
Their cause was our cause.
For the hotel's 30th anniversary, DEVENEY created a yearlong celebration for this important milestone. One of the culminating initiatives was timed with the annual lighting of their holiday tree.
THE GAME PLAN.
DEVENEY launched "30 Ways to Give Back" on Facebook. For 30 days, fans voted to nominate a nonprofit that would receive a $10,000 credit to the hotel for a special event. The anticipated announcement was made at the tree lighting.
For a closer look, click to enlarge.
30 nonprofit partners participated in the social media contest, leveraging each organization's audience.
72,000 impressions garnered.
5,000 new email addresses generated as part of the voting process.
2015 AVA, Digital Awards, Platinum (social contest)
2015 PR News, Platinum Awards (Facebook campaign)
2016 AIVA, Communicator Awards, Award of Distinction (social content, contest)
2016 Marcom Award
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