Windsor Court Hotel.
A re-brand so elegant it made other hotels seem positively plebian.
New Orleans' leading luxury hotel underwent a near $20 million renovation and needed a worthy upgrade to its branding.
THE GAME PLAN.
DEVENEY developed a comprehensive marketing plan for long-term success. As the hotel's agency of record, we launched a new website, direct mail surrounding summertime travel and leisure, public relations and social media.
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2,000 positive media placements.
$35 million in publicity value.
1.45 billion reach.
1.56 billion impressions.
Enhanced the brand by establishing the hotel as a luxury destination in New Orleans
Increased summer room bookings year over year as a result of the targeted summer leisure campaigns
Increased new brand exposure from coordinated efforts of advertising, public relations and social media