A hospital grand opening unlike any other.
The highly anticipated UMC hospital opening deserved a launch worthy of its state-of-the-art facility.
THE GAME PLAN.
DEVENEY developed and launched an integrated campaign, “The Future of Healthcare is Here,” employing strategic planning, media relations, social media, advertising, collateral design, website design and development, and more.
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Created award-winning designs including folder, brochure, pole banner, print and outdoor advertisements.
Secured over 441 million impressions.
Garnered 527 positive media placements.
Led more than 25 VIP tours, welcoming more than 90 percent of the individuals and organizations on our wish list to the facility prior to opening.
Directed a dedication ceremony, which resulted in national news coverage and more than 600 VIP attendees.
Secured 14 speakers, which included dignitaries and national health care leaders.
Secured positive media placements in national publications including the Washington Post, The New York Times, Miami Herald, Modern Healthcare, Al Jazeera, PBS, Fox News, USA Today, Huffington Post, CNN, ABC News and more.
2015 LSHPRM, 2015 Pelican Awards, Certificate of Merit (website)
2015 MarCom, MarCom Awards, Platinum (banner/signs)
2016 Hermes, Creative Awards, Platinum (TV commercial)
2016 AVA, Digital Awards, Platinum (TV commercial)