Beat this: 3 months. 527 positive media placements.
The highly anticipated opening of UMC New Orleans needed to make a national splash, showcasing our region's commitment to providing quality health care.
THE GAME PLAN.
DEVENEY set out to tell the story behind the hospital, from start to finish. Timing was key, and we planned opening events around the 10-year anniversary of Katrina. PR efforts were one component of this integrated campaign.
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25 VIP tours, welcoming more than 90% of the individuals and organizations on our wish list to the facility prior to opening.
Dedication ceremony and press conference, resulting in 600 VIP attendees and 14 speakers, dignitaries and national health care leaders.
Washington Post, The New York Times, Miami Herald, Modern Healthcare, Al Jazeera, PBS, Fox News, USA Today, Huffington Post, CNN, ABC News and more covered the opening.
527 positive media placements.
441 million impressions
2015 MarCom, MarCom Awards, Platinum (TV spot)
2015 MarCom, MarCom Awards, Platinum (banner/signs)
2016 Hermes, Creative Awards, Platinum (TV commercial)
2016 AVA, Digital Awards, Platinum (TV commercial)
2016 AVA, Digital Awards, Gold (website)
2016 AIVA, Communicator Awards, Award of Distinction (outdoor advertising)