University
Medical Center.

Beat this: 3 months. 527 positive media placements.

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THE CATALYST.

The highly anticipated opening of UMC New Orleans needed to make a national splash, showcasing our region's commitment to providing quality health care.

THE GAME PLAN.

DEVENEY set out to tell the story behind the hospital, from start to finish. Timing was key, and we planned opening events around the 10-year anniversary of Katrina. PR efforts were one component of this integrated campaign.

THE WORK.

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THE RESULTS.

THE AWARDS.

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Let's take the next steps and

Make It Happen