Ruth's Chris
Steak House.

This is the house that Ruth built. And the work that made all the difference.

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THE CATALYST.

In 1965, Ruth Fertel opened her first restaurant. Grounded in hard work and determination, Ruth built the empire that exists today. For the brand's 50th anniversary, DEVENEY developed a strategic plan aimed at telling the story behind the steakhouse, the name and its vivacious founder.

THE GAME PLAN.

We narrowed our focus to platforms aligned with Ruth's Chris' brand pillars: national culinary influencers and James Beard.

THE WORK.

For a closer look, click to enlarge.

THE RESULTS.

THE AWARDS.

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Let's take the next steps and

Make It Happen