This is the house that Ruth built. And the work that made all the difference.
In 1965, Ruth Fertel opened her first restaurant. Grounded in hard work and determination, Ruth built the empire that exists today. For the brand's 50th anniversary, DEVENEY developed a strategic plan aimed at telling the story behind the steakhouse, the name and its vivacious founder.
THE GAME PLAN.
We narrowed our focus to platforms aligned with Ruth's Chris' brand pillars: national culinary influencers and James Beard.
For a closer look, click to enlarge.
Secured a highly acclaimed dinner at the James Beard House.
Reached a social media audience of 4 million by bridging the gap between two key generational segments.
Enlisted three top national bloggers to create six blog posts depicting the brand’s 50-year history.
Booked national segment on CBS’s THE TALK, reaching 2.55 million viewers.
Yelp Elite Program, 2013 IABC, Bronze Quill, Award of Excellence
Oil Spill Response, 2011 IABC, Bronze Quill, Award of Excellence
New Orleans Broad Street Building Donation, 2010 IABC, Bronze Quill, Award of Excellence
Florida and California Catering Launch, 2010 IABC, Bronze Quill, Award of Merit