15 million impressions for each grand opening proves Ruth's rules.
DEVENEY has been Ruth's Chris' national PR agency of record for over a decade. We build brand awareness for the half-century strong brand.
THE GAME PLAN.
From new market entry to creating a national Yelp program and earning international media coverage, DEVENEY leads all strategic planning efforts.
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Branded as a Steak Cutting, each grand opening garners an average 15 million impressions.
Earned media include: Wall Street Journal, Today Show, New York Times, USA Today, Food & Wine and more.
Developed a nationwide program with Yelp, creating on-brand events with local market Yelp Elites in target cities.
Garnered 100% 5-out-of-5 star reviews during the event, visual assets and lasting relationships with a vital group of influencers.
Yelp Elite Program, 2013 IABC, Bronze Quill, Award of Excellence
Oil Spill Response, 2011 IABC, Bronze Quill, Award of Excellence
New Orleans Broad Street Building Donation, 2010 IABC, Bronze Quill, Award of Excellence
Florida and California Catering Launch, 2010 IABC, Bronze Quill, Award of Merit