PhRMA was launching a nationwide campaign to elevate their image and reach organizational objectives.
THE GAME PLAN.
DEVENEY quickly became a valued partner and grew representation to all local market efforts across the country. We led strategic analysis and planning, media relations, message development, issues management, materials development and created the National Health PR Network.
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2,000 positive media placements.
$35 million in publicity value.
1.45 billion reach.
1.56 billion impressions.
2003, Public Relations Council of Alabama, Medallion Award
2003, Southern Public Relations Federation, Lantern Award