The strength of a tiger meets the wisdom of the people.
LSU Health and Peoples Health were launching the Center for Healthcare Advancement; a unique partnership, but one with the potential to define the way health care is delivered to Louisiana seniors and Peoples Health members in the future.
THE GAME PLAN.
DEVENEY created a brand identity and strategic marketing plan that united the two entities and positioned both as health care leaders.
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Produced series of commercials featuring LSU's mascot, Mike the Tiger.
Developed brand messaging platform, website, creative and media plan, and produced award-winning television, radio, print and outdoor advertising campaign.
2013 MarCom Awards, Platinum (TV commercial)
2014 Hermes, Creative Awards, Platinum (TV commercial)
2015 Hermes, Creative Awards, Platinum (TV commercial)
2015 AIVA, Communicator Awards, Silver, Award of Distinction (TV commercial)