In the days and weeks following Hurricane Katrina, Gulf Coast businesses faced unthinkable challenges. With tourism being a chief industry and lifeblood of the region, strategic communication became a necessity. Media speculation on the likelihood of people returning to the area increased rapidly as attention turned from the immediate crisis to the future implications of Hurricane Katrina on New Orleans.
THE GAME PLAN.
DEVENEY was at the frontline of Hurricane Katrina, leading crisis response and communication management for the City of New Orleans and State of Louisiana.
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Created emergency response plan for the tourism industry prior to the devastation.
Led all communication for the city and state during and following Katrina.
Established and managed a media center during Katrina.
1,300 journalists utilized the media center within the first six weeks of operation.
Developed system of continuous communication, reaching more than 130 tourism industry partner organizations, thousands of media contacts and stakeholders.
Crafted key messaging, media trained key spokespeople, provided ongoing counsel and implemented a plan of action to begin restoring the area’s brand perception.
Launched positive, proactive campaign.
Earned $400+ million in positive media coverage for the City of New Orleans.
Secured and managed positive media coverage for the city on ABC World News Tonight, ABC Good Morning America, CBS Evening News, CNN Anderson Cooper 360, L.A. Times and many more.
2006 PRSA, Anvil Awards, Silver Anvil
2006 PRSA, Anvil Awards, Awards of Excellence
2006 Society of American Travel Writers, International Cushman Award
DEVENEY is an internationally renowned engagement agency known for creating and implementing award-winning, strategic marketing solutions. Driven by results, DEVENEY uses research to create campaigns that open the dialogue between brands and their key stakeholders.
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