New Orleans Convention
& Visitors Bureau.
Influencing America to visit America's most European city.
Maintain New Orleans as a premier travel destination.
THE GAME PLAN.
DEVENEY has worked alongside the New Orleans CVB for close to 15 years. We've led national media relations efforts and crisis communication, including the Hurricane Katrina response. And most recently, we launched a national influencer campaign.
For a closer look, click to enlarge.
Today Show, National Geographic, Forbes, CNN, Wall Street Journal, Washington Post, The Weather Channel, Associated Press, Boston Globe, Huffington Post and more featured New Orleans as a premier destination.
National influencer campaign, featuring nine high profile influencers.
284 content pieces.
831 percent ROI.
2006 PRSA, Anvil Awards, Silver Anvil (crisis communication)
2006 PRSA, Anvil Awards, Awards of Excellence (crisis communication)
2014 Hermes, Creative Awards (New Orleans WILL integrated campaign)
2016 SPRF, Lantern Award