New Mexico Tourism Department.

Bringing the beauty of New Mexico to national influencers

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THE CATALYST.

Launch an aggressive, proactive media relations effort to reinforce the New Mexico True brand and showcase the differences that the one-of-a-kind destination offers: “Adventures steeped in culture.” DEVENEY strategically pitched journalists aligned to experience the real New Mexico.

THE GAME PLAN.

DEVENEY concentrated efforts to a series of “media missions” that brought New Mexico to key editors in Washington, DC and New York. Together with the New Mexico Tourism Department team, we participated in the Travel Media Showcase in Grapevine, TX, where we secured deskside meetings with 40 top-tier travel journalists and networked with more. In addition to taking New Mexico True on the road, we targeted and successfully hosted Eileen Ogintz, a high profile syndicated columnist and family travel blogger, for a New Mexico press trip. Eileen was taken around the state to experience family-friendly attractions in an authentic and truly awakening voyage.

THE WORK.

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THE RESULTS.

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