Louisiana Travel Promotion Association.

Inspiring foodies to share their culinary adventures in “The Boot.”

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THE CATALYST.

The flavor-rich profile of Louisiana fare is best experienced in person. Influencers can best describe their experience in pictures, video and poetic descriptions of how fantastic the food is within the borders of Louisiana to a new audience. How can we make the food of Louisiana come to life? Only a foodie can do it justice.

THE GAME PLAN.

DEVENEY selected two food and travel focused influencers to embark on an LTPA Culinary Trails familiarization tour. They visited 10 destinations and wrote 11 blog posts over the course of their trip. More than 560 tweets were generated, and more than 7,000 retweets and/or mentions were generated from the influencer’s social media content. From these original tweets, retweets and mentions the campaign secured a reach of over 7 million.

THE WORK.

For a closer look, click to enlarge.

THE RESULTS.

Let's take the next steps and

Make It Happen