Office of Tourism.
Sweet Sound of Success at The GRAMMY™ Awards.
After a seven-year struggle to
add the Best Zydeco or Cajun Music Album as an official GRAMMY category, this
momentous goal and landmark in Louisiana history was accomplished at the 2008
GRAMMY awards. Due to the distinctly Louisiana nature of the music, and the
fact that most of the nominees in this category would be from Louisiana, the
Louisiana Office of Tourism wanted to showcase the wealth of Louisiana culture
in the other L.A. during GRAMMY week. Cue DEVENEY.
THE GAME PLAN.
To celebrate, DEVENEY organized a
brunch event “Only in Louisiana: A Celebration of Music, Culture and Business”
in L.A. It was recognized as an official Recording Academy event in conjunction
with the GRAMMY awards week. In partnership with Louisiana Economic
Development, the Louisiana Association of Convention and Visitors Bureaus, and
under the auspices of the Louisiana Office of Tourism, DEVENEY planned, staffed
and maintained budget for this Louisiana showcase. We arranged performances by
Louisiana musicians and GRAMMY nominees Wilson Savoy Trio, Kenny Wayne
Shepherd, Geno Delafose and French Rockin’ Boogie and Donald Harrison. Food was
prepared by the John Besh Restaurant Group and included such staples as: Chicken
and Andouille Gumbo, Grits and Grillades, Shrimp Remoulade and Bananas Foster
For a closer look, click to enlarge.
34.5-to-1 average return
120.2 million media impressions.
300-plus guests attended the event.