A food and wine festival so delicious, our mouths are still watering.
On the heels of the Deepwater Horizon oil spill in the Gulf of Mexico and while still recovering from Hurricanes Katrina and Rita, the State of Louisiana needed to rebuild Louisiana as a worldwide top tourist destination.
THE GAME PLAN.
We developed a multi-tiered approach that included crisis response, strategic partnerships, media relations, media tours, and in-state and out-of-state events. One such event was the “My Louisiana” experience at the Annual Epcot International Food & Wine Festival. Louisiana represented America and featured a food and beverage kiosk, culinary demonstration area, entertainment stage, children’s activities, merchandise and artisan shop.
For a closer look, click to enlarge.
1,000,000 attendees were exposed to Louisiana's unique offerings, re-establishing the fact that the state was open for business.
2010 IABC, Bronze Quill, Award of Excellence (“My Louisiana” Experience at Epcot)
2010 IABC, Bronze Quill, Award of Excellence (Blogging Through the Byways of Louisiana)
2011 IABC, Gold Quill, Award of Excellence (Oil Spill Response)
2011 PRSA, Anvil, Crisis Communication (Oil Spill Response)