Keep Louisiana Beautiful.
They gave us the power to make a difference. And we did.
Keep Louisiana Beautiful aims to fight litter and hired DEVENEY as their agency of record to elevate the cause.
THE GAME PLAN.
The first step in our partnership was to create a new brand identity for Keep Louisiana Beautiful, reflective of their great work. After that, we designed and developed a new website and launched an integrated PSA, social media and public relations campaign.
For a closer look, click to enlarge.
Statewide PSA program including: radio spots, TV, web video and billboards.
910 TV and 60 radio broadcasts.
102 outdoor boards in 5 of 7 markets.
Launched award-winning website.
2016, Hermes, Creative Awards, Gold (TV PSA)
2016, Hermes, Creative Awards, (Radio PSA)
2016, Marcom Awards
2016, SPRF Lantern Award