GooglE Cultural Institute.

New Orleans home to arts and culture hot bed.

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THE CATALYST.

In the spring of 2016, Google launched its Cultural Institute in New Orleans at the New Orleans. DEVENEY was hired by Google to make a big local splash, in part to educate the local population on the search engine giant’s Arts & Culture initiative.

THE GAME PLAN.

In coordination with the opening event, DEVENEY was concepted and managed a press conference. Efforts included building the invitation list, ensuring target stakeholders – government, community, media, arts and culture enthusiasts and others – were in attendance. We developed all press materials and pitched the story to media outlets near and far.

THE WORK.

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THE RESULTS.

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