New Orleans home to arts and culture hot bed.
In the spring of 2016, Google
launched its Cultural Institute in New Orleans at the New Orleans. DEVENEY was
hired by Google to make a big local splash, in part to educate the local
population on the search engine giant’s Arts & Culture initiative.
THE GAME PLAN.
In coordination with the opening event, DEVENEY was
concepted and managed a press conference. Efforts included building the
invitation list, ensuring target stakeholders – government, community, media,
arts and culture enthusiasts and others – were in attendance. We developed all
press materials and pitched the story to media outlets near and far.
For a closer look, click to enlarge.
30 million media
95 media hits garnered
Published by World News
Report and Associated Press, creating widespread coverage