Embassy Suites.

Branding served with a side of sales collateral.

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THE CATALYST.

In 2014, Embassy Suites New Orleans Convention Center underwent a major renovation, which included updating not only their suites, but also launching The Lofts – an upscale retreat and their new food concept – in the heart of New Orleans’ Warehouse District.

THE GAME PLAN.

With determined priorities in-hand, DEVENEY developed a three-phase approach in support of their rebranding efforts:  

Phase 1: Working closely with the sales team, DEVENEY developed print collateral that supported their immediate needs: folder, sales sheet and trifold brochure. The pieces were all branded in unison, reflecting elements of the newly renovated hotel.  

Phase 2: DEVENEY also created the brand identity for The Loft. Distinguishing between the two brands was essential, and the logo and print collateral captured the opulent, yet relaxing space.  

Phase 3: In the third stage, DEVENEY concepted, named and branded Embassy’s new food and beverage concept, Stacks – a delicious grilled cheese eatery.

THE WORK.

For a closer look, click to enlarge.

THE RESULTS.

AWARDS.

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