served with a side of sales collateral.
In 2014, Embassy Suites New
Orleans Convention Center underwent a major renovation, which included updating
not only their suites, but also launching The Lofts – an upscale retreat and
their new food concept – in the heart of New Orleans’ Warehouse District.
THE GAME PLAN.
With determined priorities in-hand,
DEVENEY developed a three-phase approach in support of their rebranding efforts:
Phase 1: Working closely with the sales team, DEVENEY developed print
collateral that supported their immediate needs: folder, sales sheet and
trifold brochure. The pieces were all branded in unison, reflecting elements of
the newly renovated hotel.
Phase 2: DEVENEY also created the brand identity for The Loft.
Distinguishing between the two brands was essential, and the logo and print
collateral captured the opulent, yet relaxing space.
Phase 3: In the third stage, DEVENEY concepted, named and branded Embassy’s
new food and beverage concept, Stacks – a delicious grilled cheese eatery.
For a closer look, click to enlarge.
Branded two new concepts
for Embassy Suites.
The Stacks branding was
so successful, it launched on a national scale in Embassy Suites around the