One look at this campaign, and you can't help but feel the love.
It had been 60 years since the hospital advertised, and the focus had to be positive, uplifting and inspiring.
THE GAME PLAN.
A heart-warming TV commercial with original score was created, showcasing the softer side of pediatric care. The ad was leveraged on social media, expanding their reach and garnering results and awards.
For a closer look, click to enlarge.
97.9% of target audience viewed the commercial.
Spot ran 9.3 times daily, resulting in a total of 1,116 TV spots aired – including radio.
Leveraged video footage for a social media campaign and media relations.
8,000 YouTube views.
600 new followers.
2 million social impressions.
2014 PR Daily, Video Awards, Best TV Advertising Campaign
2016 AIVA, Communicator Awards, Award of Distinction (integrated campaign)
2016 AIVA, Communicator Awards, Award of Excellence (original score)
2016, Marcom Award