CHILDREN'S MIRACLE NETWORK.

682 hits. And each one knocked it out of the park.

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THE CATALYST.

As part of the Children’s Miracle Network, Children’s Hospital hosts an annual telethon on the local NBC station. While the telethon can be credited with bringing in a sizeable amount of funds for the hospital, over the years there's been a notable missing key demographic: millennials.

THE GAME PLAN.

In order to capture the attention of younger donors, DEVENEY created an emotional, user-generated content social media sweepstakes. Called #MiracleADay, the campaign celebrated everyday miracles made possible through the care and attention of the staff at the hospital.

THE WORK.

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THE RESULTS.

THE AWARDS.

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Let's take the next steps and

Make It Happen