CHILDREN'S MIRACLE NETWORK.
682 hits. And each one knocked it out of the park.
As part of the Children’s Miracle Network, Children’s Hospital hosts an annual telethon on the local NBC station. While the telethon can be credited with bringing in a sizeable amount of funds for the hospital, over the years there's been a notable missing key demographic: millennials.
THE GAME PLAN.
In order to capture the attention of younger donors, DEVENEY created an emotional, user-generated content social media sweepstakes. Called #MiracleADay, the campaign celebrated everyday miracles made possible through the care and attention of the staff at the hospital.
For a closer look, click to enlarge.
1.9 million social media impressions.
2,300 new fans and followers.
18,150 shares on Facebook.
76,000 in social reach.
1.6 viral coefficient.
2015 IABC, Southern Regional, Silver Quill
2015 Videographer Awards
2016 AIVA, Communicator Awards, Award of Distinction
2016 IABC, Golden Quill