With 600 new followers and 8,000 views, it's clear Louisiana loves Children's.
This was the hospital's first leap in 60 years into the world of advertising. The work needed to be bold, caring and showcase the brand's personality.
THE GAME PLAN.
DEVENEY orchestrated a touching TV commercial with original score, showcasing the softer side of caring for the lives of children's, and bringing inspiration and hope for a healthful future. The heartfelt video was leveraged on social media, expanding reach and winning results.
For a closer look, click to enlarge.
2015, PR News, Digital PR Awards (video)
2015, SPRF, Lantern Awards (social media)
2015, LSHPRM, Pelican Awards, Frank V. LeBlanc Best of Show Award
2016, AIVA, Communicator Awards, Award of Distinction (integrated campaign)