60 years of helping kids be anything they want to be – even a kid.
This was the hospital's first leap in 60 years into the world of advertising. The work needed to be bold, caring and showcase the brand's personality.
THE GAME PLAN.
DEVENEY orchestrated a touching TV commercial with original score, showcasing the softer side of caring for the lives of children while inspiring hope for a healthier future.
For a closer look, click to enlarge.
97.9% of the target audience viewed the commercial.
Spot ran 9.3 times daily, resulting in a total of 1,116 TV spots aired – plus, radio.
Leveraged video footage for a social media campaign and media relations.
2015 AVA, Digital Awards, Gold
2015 Hermes, Creative Awards, Gold
2016 AIVA, Communicator Awards, Award of Excellence (original score)
2016 AIVA, Communicator Awards, Award of Distinction (integrated campaign)