We didn't just use our noodles, we made the world's largest noodle dish.
Vermont-based Cabot Creamery delivers goodwill following the Deepwater Horizon oil spill in a big, big way.
THE GAME PLAN.
Upon conducting local market research, DEVENEY recommended strategic partnerships and a way to make a huge impact - a Guinness World Record.
For a closer look, click to enlarge.
Official Guinness World Record for “World’s Largest Macaroni and Cheese.”
Recruited local celebrities to promote the event, increased media interest and provided for well-orchestrated media opportunities.
Partnered with Chef John Folse.
14.6 million media impressions.
$2 million-plus in publicity value.
2011 IABC, Bronze Quill, Award of Excellence
2012 IABC, Gold Quill, Award of Excellence