Getting the Aflac team and duck ready for their close-up.
Ensuring the c-suite is properly trained for media interviews is a vital piece of preserving a brand's reputation.
THE GAME PLAN.
DEVENEY trained 15 top-level executives from Aflac, including the new CEO, CMO and more. We even got to meet and hold their beloved duck.
For a closer look, click to enlarge.
Led on-message training and one-on-one interview simulations.
Conducted an ambush scenario with follow-up critique.
Positively positioned two executives in USA Today shortly thereafter.