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WHY MILLENNIALS NEED TO KNOW THE BASICS OF PUBLIC RELATIONS

Lindsey Andry
Account Executive
  Back To All

Having grown up in the early age of cell phones and social media, I recognize how quickly information – true or false – is shared and can spread like wildfire. Looking back, I wonder how different my life would be today without all of the ongoing influence.

As a young professional in this wonderfully wild world of public relations, I watch the news with a different eye and analyze the unique dispositions of our next generation. My thought process typically goes something like this:

  • How could things have been different if they would’ve researched ‘x’?
  • NO! Never say ‘no comment’!
  • I’m so glad I’m not [insert brand/political candidate] right now. #blessed

How can I translate what I’ve learned in PR to-date and transform it into digestible snippets for others regardless of profession, age and demographic? And like any good PR professional, with apt alliteration, too! (Nope. The two As were not accidental).

Here are three quick Rs to keep in mind.

Relationships

The relationships you make early in your career will remain with you throughout your career (for better or worse). As your journey progresses, you will want to close the hypothetical chapters and move on to the next. Here is some sage advice: The world is always smaller than you think. Haven’t we all learned this at some point? Along the way, view the people you meet and engage with as propellers to your next stepping stone in life. You never know how our online and offline lives are connected.

Reputation

It’s time. Just go ahead and take those college party pictures down. They aren’t going to help you. Employers now more than ever are researching (coming up next) their current employees and potential candidates. Background checks are still relevant, but a person’s social media presence and a good ole’ Google search is proving to shed a truer light into a person’s character, and is dictating perception and ultimate reputation. What you put into the world (and on social media) is what you’re going to get back.

Research

The internet is both a blessing and curse in many cases. But as it relates to research, in this day and age, we have access to an exorbitant amount of information. Research is what drives your choices, whether it’s which celebrity is using a certain beauty product or why you should stop consuming high-fructose corn syrup. On the flip side, research drives how, why, when and where brands are connecting with their core audiences.

Hopefully, I have provided you with a bird’s eye view of my profession and why those three Rs can benefit the next generation, but also apply universally. C’est la vie.

What is a sound piece of advice you would give your younger self? Tweet us your advice @DEVENEYnola using #DEVchat hashtag.

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