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WHEN ART IMITATES LIFE OR THE DEVENEY AGENCY PROCESS

Lindsey Andry
Account Executive
  Back To All

After living in Nashville, Tennessee for the majority of my years, I was tasked with starting from scratch in a new city. Starting anew brought on its own set of challenges, but exciting times along the way. There was an opportunity to rediscover an old passion that I had not visited since college.

While in The Big Apple with the #DEVKrewe at the PR Week Awards (**Honorable Mention – woohoo!**), I received an email with the subject line reading, “Bye Bye Birdie Cast.” Ready to embark on this new journey after a five-year hiatus from the stage, I was overjoyed!

Now that the show is over, I have had the chance to reflect, and given the daily work routine we do here at DEVENEY, I noticed countless similarities between our engagement agency four-step process and community theater production processes. What a fun comparison to make!

Immersion and Discovery: Auditions

During the immersion and discovery phase of this old passion, I put my research hat on and researched opportunities within community theater across the area. This season, Rivertown was casting for “Little Mermaid” and “Bye Bye Birdie.” The audition process required all participants to prepare 32 bars of music. After about two weeks of preparation with a good friend, we were ready to audition. Through training and research, I was rewarded with an ensemble role in “Bye Bye Birdie” – #blessed!

Strategic Planning: Rehearsals

This is when the director and the cast craft the implementation strategy: stage blocking, set and costume design, music direction and characterization. During rehearsals, the cast is charged with using some creativity to make each character unique and memorable. Maintaining this level of creativity outside of the office is crucial to keeping a level of creativity within my professional life.

After the dreadful tech rehearsal week, we had the chance to enjoy the process and anticipate what comes next – implementation.

Implementation: Performances

This is it – opening weekend is finally here! This is when we have the chance to put our strategy into action. Performing for the first live audience made all the late nights and exhaustion worth every second.

Evaluation: Post-Mortem

Night after night, we would start our warm-ups and costuming with notes from the previous night’s performance – whether it was to tighten a certain dance number, sing louder, etc., we were able to pivot future performances based on the feedback to make each subsequent one the best yet.

Here at DEVENEY, we are consistently committed to our client’s goals. We are constantly learning along the way – if something is not working, we adjust from what the prior opportunities taught us and improve upon the next. Even in my very minor role in the adult ensemble, I felt so #blessed to be given this opportunity. It has been one of the most fun engagement agency processes to date.

How do your passions align with the engagement agency process? Share your story by tweeting @DEVENEYnola using the #DEVchat hashtag.

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