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WHAT IS AN INFLUENCER AND WHY ARE THEY IMPORTANT FOR YOUR BRAND?

Terri Kaupp
Account Executive
  Back To All

No doubt you have probably heard the term “influencer” a lot over the past few years. But do you really know what an influencer is and how important they are for your brand?

We define influencers as a group or individuals who have a great impact on other groups of people. It’s really that simple. Influencers have built an online network and established a reputation as being authorities on topics they are passionate about, such as beauty tips/products, fashion, home décor, cocktails or food.

Today, brands recognize the importance and value of tapping into the communities that these influencers have created, and seek partnerships so that they will have a more direct line of communication with their core audience groups. By engaging through influencers, brand advocacy is harnessed and the highly regarded word of mouth and third-party support is made a reality. Such testaments also break through the clutter of advertising and social media activity.

While traditional and digital marketing are helping brands reach their target consumers, investing in influencer campaigns allows for a tailored message to their audiences where they are and on a more intimate level. By allowing the influencer to speak as an ambassador on behalf of the brand, content that speaks to their community helps spark a conversation.

Now you know what an influencer is and why they are important for your brand. The next step is to find the right one for your brand. Let’s discuss; tweet your questions to @DEVENEYnola, using the #DEVchat hashtag.

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