The year kicked off with great excitement as DEVENEY was named Bayou Rum’s agency of record. This handcrafted, pot distilled American rum is produced from fresh Louisiana sugarcane. Founded in 2011 by brothers Tim and Trey Litel, alongside long-time friend Skip Cortese, Bayou Rum is distilled and bottled in Lacassine, Louisiana at the largest private rum distillery in the USA.
The Bayou Rum line of products includes Bayou Select, Bayou Silver, Bayou Spiced and Bayou Satsuma Rum Liqueur. The 36,000 square-foot state-of-the-art distillery features a visitor center, gallery celebrating the state’s historic role as a sugar cane producer and rum distiller, a 109-year-old farmhouse, tasting bar, and gift shop.
Bayou Rum has an award-winning flavor that has been recognized 72 times in tasting competitions around the world, and the distillery was recently named Attraction of the Year by the Louisiana Travel Promotion Association. In January 2016, New York-based Stoli Group USA became the exclusive national distributor of the award-winning Bayou Rum and its family of America’s Rum.